Beginner’s Guide to SEO Blog Writing for Small Businesses

If you're running a small business, content is your best friend. A well-optimised blog post can attract traffic, build authority, and convert readers into paying clients. Here’s how to write an SEO-friendly blog even if you're not a pro writer.

1. Start with Keyword Research

Use tools like Ubersuggest, AnswerThePublic, or Google Trends to find what your target audience is searching for. Choose a keyword with decent search volume and low competition.

2. Choose a Compelling Topic

Make your topic specific and valuable. Examples: "How to Find a Local Plumber in London" or "Top 5 Tips for DIY Website SEO in 2025."

3. Use Proper Structure

Google loves structure:

  • H1: Blog Title

  • H2s for major sections

  • H3s for sub-points

  • Use bullet points and short paragraphs

4. Include SEO Basics

  • Use the keyword in the title, first 100 words, and 1-2 headings

  • Add internal links (link to other posts or products)

  • Add a strong CTA at the end

5. Always Add Value

Don’t write just to write. Offer genuine advice, examples, or solutions.

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