Rewriting vs. Creating New Blogs for SEO – Which Is Better?

If you have existing blog content, you may wonder: is it better to write something new or rewrite what you already have?

Benefits of Rewriting Old Blogs

  • Leverages existing authority (Google already knows the page)

  • Faster turnaround than starting from scratch

  • Ideal for outdated, underperforming content

When to Create a New Blog

  • Targeting a completely new keyword

  • Covering a new service, product, or trend

  • Your old blog is beyond saving

Best Strategy?

A mix of both. Start by auditing existing blogs and rewriting them for SEO. Then add new posts to build topical authority.

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