What’s the Ideal Blog Post Length for SEO in 2025?

One of the most common content questions: How long should a blog post be?

SEO Favouring Long-Form Content

In 2025, blogs that rank highest are often 1,200–2,000 words long. But length alone isn’t enough — it has to be well-structured and relevant.

Quality > Quantity

It’s better to publish a tight 800-word post than a rambling 2,000-word one. Match word count to topic depth.

When to Go Short or Long

  • Short (400–600 words): Quick how-tos, announcements, trend overviews

  • Medium (600–800): Service explainers, listicles, basic guides

  • Long (1,000–2,000+): Deep tutorials, case studies, SEO cornerstone content

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